Susan Wenograd (CXL) – Google Ads Experiments Download
Master Google Ads Like a Top 1% PPC Expert
In paid advertising, the strongest performers are those who know how to test, analyze, and optimize with precision. The Susan Wenograd (CXL) – Google Ads Experiments course gives you a complete framework for running structured experiments inside Google Ads—so you can measure incremental lift, eliminate wasted spend, and drive predictable revenue growth. If you manage PPC campaigns, this program shows you how to operate at a top-1% professional level.
What Is the Google Ads Experiments Course?
A hands-on, experiment-driven system designed to help you create reliable tests within Google Ads. Susan Wenograd teaches you how to run controlled A/B experiments, compare bidding strategies, test audiences, evaluate Performance Max, and apply a repeatable optimization methodology that moves real business metrics.
What You’ll Learn Inside the Course
- How to set up accurate A/B tests — ad variations, keyword experiments, bidding strategies, and audience split tests built for statistical significance.
- How to measure incremental lift — track CTR, CVR, CPA/ROAS, and true revenue impact so every optimization is backed by data.
- How to identify winners quickly — reduce wasted impressions, pause losing variations early, and scale high-performing ads.
- How to build a long-term testing framework — a structured system for planning, executing, analyzing, and applying learnings across campaigns.
Course Curriculum Breakdown
Google Ads Search Experiments
Understand the fundamentals of running structured tests.
Things to Know Before Making an Experiment
Key principles before launching any controlled test.
The Experiments Interface
How to access and navigate Google Ads’ experiment tools.
Ad Variation Experiments
How to continue testing effectively in the era of Responsive Search Ads.
Custom Experiments
What they are and how to create them step-by-step.
Custom Experiments: Bidding
A must-run experiment: comparing different bidding strategies.
Custom Experiments: Audiences
How to identify, test, and scale your best-performing segments.
Performance Max Experiments
Measure how Google’s newest campaign type performs against traditional setups.
Course Wrap-Up
A structured review of all major lessons and next steps.
Who Is This Course For?
- PPC managers looking to boost performance through controlled experimentation
- Agency owners who need to deliver measurable improvements and justify ad spend
- In-house marketers responsible for budget allocation and reporting
- Freelancers & consultants wanting to position themselves as senior, data-driven experts
Why This Course Is Different
- Real-world experience: strategies built from thousands of live tests.
- Data-driven methodology: learn how to design statistically valid experiments.
- Reusable frameworks: a system you can apply to any client or campaign.
- CXL certificate: an official credential for your LinkedIn, CV, and portfolio.
Exclusive Course Benefits
- Step-by-step video lessons
- Advanced templates and experiment checklists
- Reporting frameworks and sample scripts
- Access to updated CXL resources and learning library
Conclusion
The Susan Wenograd – Google Ads Experiments course is a practical, high-impact framework for transforming Google Ads testing into predictable growth. If your goal is to increase conversions, reduce costs, and justify every advertising dollar with measurable data, this is the program that elevates your PPC capabilities to elite-level standards.
Start the Susan Wenograd (CXL) – Google Ads Experiments course today and build your own experimentation engine.
Susan Wenograd (CXL) – Google Ads Experiments
Google Ads Experiments
Google Ads Experiments By Susan Wenograd (CXL)
Sale Page: https://cxl.com/institute/online-course/google-ads-experiments/
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